Bluerank will take care of Cyberpunk 2077 digital campaign for GOG.COM

07 grudnia 2020

GOG.COM, CD PROJEKT Group’s digital game distribution platform, has launched an online advertising campaign for Cyberpunk 2077. The campaign is managed by Bluerank agency, as part of the permanent cooperation with GOG.COM.

General search and GMP Search Ads 360 advertising for GOG.COM, handled by Bluerank, are carried out in Poland and on several foreign markets.

This year is very special for us because of the pre-Christmas period, which is traditionally hot in the digital gaming industry, will merge with the worldwide premiere of Cyberpunk 2077. In such a demanding period, we want to cooperate with a trusted partner in order to achieve the highest possible effectiveness of promotional activities.

Piotr Sobczyk, Digital Marketing Director, GOG.COM

The campaign strategy was planned and implemented in the SEE THINK DO CARE model, which we apply in agency’s projects. It allows us to include all touchpoints between the consumer and the brand on their Customer Journey. We also leveraged our experience in implementation of other foreign campaigns for GOG.COM and took into account the potential of each market

Zbigniew Nowicki, Co-Managing Director at Bluerank.

GOG.COM is a global digital game distribution platform offering over 4,100 selected titles, including both the latest global hits and timeless classics. The platform is owned by the CD PROJEKT Capital Group which includes, among others, the CD PROJEKT Red Studio - the creator of the series of games from the Witcher universe and the highly anticipated Cyberpunk 2077.

Bluerank has been providing its Partners with digital marketing services for the last 15 years. The wide spectrum of the agency's activities focuses on managing the entire Customer Journey path. Using a strategic approach and its own innovative tools, Bluerank supports Partners in shaping their customers' purchasing decisions.